The design journey began with a focus on material reuse, specifically incorporating a basketball court from the previous showroom. This historical element was woven together with new wood interventions to seamlessly connect past, present, and future. The repurposed and new materials work in tandem, guiding visitors through the showroom with a literal and figurative weaving that serves as both a wayfinding tool and a design statement. The design also increased the total linear display area by 15%, ensuring the functionality of the space was not compromised.
The use of the old basketball court material, integrated with flexible new wood veneer, is a standout feature. This combination not only preserves the history of the agency but also introduces a dynamic, multi-functional element throughout the showroom. The wood weaving varies across different areas, serving as bands for hanging mechanisms, full walls, flooring, and supportive shelving. This strategic use of materials not only enhances the aesthetic but also optimizes the showroom's functionality. Sustainability, achieved through material reuse, is a core aspect of the design, though it remains an inherent part of the process rather than the primary driver. Ultimately, the showroom reflects a deep understanding of client needs, blending experiential design with practical requirements, and demonstrating that thoughtful design can lead to significant savings in construction and final product costs.
.webp)
This project presented a unique challenge: balancing the desired minimal aesthetic with the need to maximize product display. Drawing inspiration from the Japanese concept of Ma (間), which emphasizes the interplay of space and time, the design merges notions of pause and emptiness with material innovation. The result is a showroom that not only highlights the products but also offers a contemplative environment, creating a sense of spaciousness without sacrificing display functionality.
